Recently I signed up for Kickstarter.
Kickstarter is a crowdfunding site for creators and makers of things. Kickstarter lists projects by creators to create something. I surf the site as a potential backer. If I find a project and their promise/product that I like, I back the project and pledge some money. If the creator get enough money to initiate the project (a goal set by themselves) from collective backers by the campaign end date, the money pledged by backers will be transferred by Kickstarter (which works as a mediator and an escrow) to the project creator. Using the fund, the creator will start working on the project to actually make the thing they promised.
Creators show prototype product with pictures and videos, make value propositions, and promise to deliver the product to backers by stated delivery date.
While surfing old projects, I could see a few "failed" projects that did not deliver the goods by due date or at all. To avoid such cases and to not to waste my money, I check their campaign proposal and track record carefully before pledge. It is not like buying a finished product in a shop. After all, making something requires specific knowledge and resource. It is easy to say "I'll make this", but actually make it and deliver it to the backers is entirely different game. Some people do fail in the process.
I surf mainly for wristwatches with features that interest me. So called "microbrands" of wristwatches often use Kickstarter platform to fund project and find customers who like their products. They test the market this way.
I am currently backing two projects. One is already funded. They got my money and they are working on the product they said to deliver by Sept 2021. Another project is still open, but they have achieved their goal already and most likely the project will move forward. I am hoping the second project to reach a stretch goal that makes my favorite color available as free option.
Kickstarter represents consumption with some aspects of investment. I can invest/pledge my money and get return (in case of wristwatch, unique product as they promised in good discount over said retail price). If the project is botched, or if they cannot produce quality goods, I lose. Of course you do not have to use this indie platform, but whole process can be enjoyable and everyone can win.
Incidentally, I have been working on a grant proposal. While preparing for the grant proposal, I couldn't help but noticing similarities between Kickstarter projects and grant application for scientific research.
For grant proposal, I am on the creator/maker's side. I make a promise to do this research project and deliver the outcomes by the due date. To be "backed" by the granting agency, I need to make an attractive promise with good significance and innovation, and with credible strategy/research plan. I need to convince prospective "backers" (reviewing scientists and others) to fund this project by providing track record, capable team, environment, equipment, etc.
We need to follow standard format for grant writing. It is not entirely crapshoot. But luck is a factor, too.
As the grant is almost going out next week, I am feeling like I need to work on my grantsmanship. Is Kickstarter giving me a hint? Guess so.
