During Thanksgiving break, I spent some time to read this 400 page book. The time was well spent.
He has another book "Millionaire Fastlane" (2011). Previously I read the book and liked it (recommended). That was why I picked up his new book "Unscripted".
[Book cover]
He belongs to a school of business book writers, which is what I call the "super honest and cut the BS" school. I love the school.
We all have some form of interest and intent when we say or write something. You can play a game of "guess his/her interest and intent" when you see a piece of information, writing, or even a Facebook post. What's in it for him/her?
Sometimes it is intent to sell something. Other times, it is intent to influence. Or to manipulate. Or to impress. Or,....
I find the "game of guess" quite fun. But others may find it abrasive or crude, depending on the narration.
The no-BS, no euphemism, bottom line version of the world can look amazingly different. The author guide readers to see the "Script", interests and intents covered with lies by others. Once you read through the book and understand his version of reality, there is a worldview with clarity that should serve well for entrepreneurs. The narration you give matters, to you and to your actions that affect your future.
I value books that challenge prevailing paradigm as well as my own old stiff worldview. This book was one of such books.
Another reason I liked the book is that I found similarities in the thought processes of entrepreneur and of scientist.
Both need to cut the BS. Delusions are enemy for both. Both have to endure the process. Both have to try many times, until entrepreneur gets market feedback or scientist gets positive result from the nature and from the funding agencies. "Does it work?" is a very meaningful question for both.
They say, contemporary science is becoming like business. I agree. Then, reading and learning entrepreneurship should serve scientists, too. That was my interest and intent for reading this book.
The book had much to offer. I can tell he is good at what he does. The book is fully recommended for entrepreneurs and, strangely, for scientists.
